If you’re going to advertise (and you should), it makes
sense to spend your advertising money where you get the most results... Radio! Here are 12 great reasons
why radio is your best choice:
1) Radio sells with
The research has proven
that radio advertising regularly reaches consumers within two hours of their largest purchase of the
day. There's no better time to reach customers than on their car radio while they are driving to do
today’s shopping! For those who are considering a purchase your radio advertising can be used as a great
reminder medium to fight procrastination and convince them to buy
2) Radio sells
Radio is truly the
best mobile medium. Whether your potential customer is in their car, at work, or at play, radio is there.
It's the advertising force that your customers take with them wherever they go. No Media Reaches More People More Often For
3) Radio sells with
In your personal
life, when you have something important you wish to communicate to someone, which method would
you prefer? To show them a picture? To write to them? Or would you prefer to talk to them
using the intimacy and emotion of the human voice? Radio sells with intimacy
by using the human voice to convince. In fact host endorsements typically drive a 400% increase in listener response over non-endorsed
4) Radio can make your ad
shine with "Theatre of the Mind"
The impact of your ad is magnified by the
emotional and motivating power of audio. Research has demonstrated that audio messaging has more impact
on consumers than either video or print ads. You can have a 100-piece symphony orchestra in
your ad, an elephant, a chorus, a laughing child or a love song ..radio can do all of that. With word
pictures and emotion-evoking sounds, radio’s theatre of the mind makes you ad stand out from the
5) Radio escapes
look at today’s newspapers you'll find that they average 2/3 ad copy to 1/3 editorial copy. In comparison TV
spends about 1/3 of its time on advertising. Today’s radio devotes less than 1/5 of its time to ads
with approximately 10 minutes of advertising per hour. Radio is definitely the un-cluttered
6) Radio is the cost
business owner knows that newspaper ad rates are up (even though circulation is down). TV ad rates have also
become more expensive (even though viewership is down). Radio advertising costs, on the other hand, have
risen less than any other major form of advertising.
7) Reach is always
good, but it's frequency that really sells
Newspaper and TV are both considered reach medias - they reach varying
numbers of people. Psychologists will tell you that consumers need to be exposed to an advertising
message at least three times before it begins to really penetrate. When it comes to Newspaper and
TV most local businesses cannot afford the necessary three-times-plus frequency that effective
advertising demands. The exception is radio advertising. Radio is the medium you can afford for
both reach and frequency.
8) Radio’s ability
to offer targeted advertising sells
Because radio offers a variety of formats it allows you to pinpoint your advertising on the
station, or stations, that best match your customer’s interests. You can market to the age, gender and type of
customer who will most want your products or services. You cannot, however, pinpoint advertising in the
broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability inevitably saves you money
and gets you the customers you want.
9) You’re always on
the front page with radio
radio advertising you are always front and center in the listener’s attention span when your ad is on the air.
You’re ad is never buried on page 37 and you’ll never find your advertisement surrounded by your
competitor’s ads. With radio advertising, you are always on the front page.
is an active medium in an active society
When it comes to passive forms of advertising you find they simply list merchandise or tell you
where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling
your product or service. Today’s hotly competitive marketplace demands an active medium that draws your
customers in and inspires them to buy!
11) Radio is the most cost-effective branding media
Radio's strength is brand building which helps to
increase your customer base. Compared to the cost of other local media radio advertising
will reach a similar sized audience with the same frequency at a fraction of the cost. It's
the dominant out-of-home media with the ability to reach 93%
of your local consumers each and every week. When Radio is included in
your plan it boosts brand recall and brand preference.
12) Radio advertising engages your consumers more than any other
In fact, the engagement levels for radio advertising (the percentage of people who
actively pay attention to the ads) is by far the highest of any mass media.
If You'd Like To Find Out More How Radio
Can Help You Grow Your Business Click Here