Format & Call
Rock - CJNT-
107's Classic Rock format is
rock that stands the test of time, defined by those who came of age in eras from the late 60’s to the 90’s.
The music of our youth becomes the cornerstone of the musical heritage of our lifetime.
Classic Rock Artists: Rock 107’s audience grew up on everything from Lynyrd Skynyrd to the Police, David Bowie, Pink Floyd, The Who, Jimi Hendrix, Guns n Roses,
U2, Led Zeppelin, AC/DC, Rolling Stones,
and all of the greatest rockers from the days when you had to be GREAT to be on stage. If you want the best Classic
Rock, and great fun, listen no further than Rock 107!
107's Classic Rock format is one of the most powerful performing formats
for advertisers today!
Rock 107's listeners love Classic Rock. There are over
30,000,000 persons 12+ living in
Canada. More than 3,000,000 people listen to a Classic Rock radio station each week!
Classic Rock performs strongly in the 25-54 and 35-64 age
Ontario Loves Classic Rock!
Where are Classic Rock/World Class Rock Listeners In Canada?
15% British Columbia
Household Income & Gender
Rock 107 listeners have high
Gender: 59% of Rock 107 listeners are
male while 41% are female.
Source: microBBM Spring 2014, P12+ in Belleville-Trenton
34% of Rock 107 listeners have a household income of over $100,000 a year.
Rock 107 listeners have a household income of
25% of Rock 107 listeners have a household income of $30,000 -
Rock 107 consumers earn high yearly household
107 targets home owners. Two
thirds of ROCK 107’s listeners are
homeowners. A huge category with these
consumers is home improvement and home decorating.
Home Spending: started or completed in
thepast 2 years
- Landscaping or yard improvements
- Exterior painting/staining
- Energy conservation projects
- Floor tiles or vinyl flooring
Installed windows or doors
- Other home project(s)
Rock 107 listeners are 33% more likely than the average person in Belleville-Trenton to have
shopped at a home improvement store in the past year.
Rock 107 Targets Listeners With Purchasing
25% of Rock 107's listeners are employed as Managers, Owners or Professionals. Another
23% are working in Sales and/or Service occupations. ROCK 107’s listeners are 78% more
likely to be employed as Tradesmen or as Skilled Equipment Operators when compared to Belleville-Trenton’s
general population. 72% are working full-time (30+ hours per week) and 56% are college or university
Marital Status: 69% of ROCK
107’s audience are married or living in a common law arrangement, 21% are single or have never married and 7% are widowed, separated or divorced.
Education: Classic Rock
radio listeners are 33% more likely to have a college/trade post
secondary education than the average Canadian. 48% have completed University or College.
Rock 107 Listeners Are Active
- Purchase a wide variety of
electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital
video recorders (TiVo) and digital cameras.
-Are big consumers of furniture,
major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and
|Restaurants (1+ time(s) in the past month) Reach
- Buffet Style Restaurants 23%
- Fine Dining Style Restaurants 14%
Retail (Shopped at in the past
- Discount/Dollar Stores
- Home Building/Improvement Stores 61%
- Book Stores (incl. downloads)
- Shoe Stores 44%
- Pet Stores 37%
Activities (participate in
- Hiking/Camping 51%
- Golfing 35%
- Went on Vacation in the Past Year 55%
- 1-2 Personal Air Flights in the Past Year 33%
- Travelled for Vacation in Own Province 33%
- Travelled for Vacation in Caribbean/Mexico 19%
Have a Personal Line of Credit 63%
Have RRSP’s 56%
- Have a Tax Free Savings Account 50%
- Have Mutual Funds 48%
Online activity (past month)
- Research Products & Services on a Computer 60%
- Listen to Radio via
Streaming/app on a computer 35%
Source: microBBM Spring 2014, P12+ in
107 targets listeners who have high incomes and
invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.
Activity: Rock 107 attracts listeners who are very active participating in
exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These
listeners dine out frequently, attend local and regional sporting events and concerts.
107 has wide demographic appeal with
consumerswho have huge disposable income!
Rock 107's ability to reach consumers anywhere and
everywhere gives advertisers an edge over competitors.
88% of Classic Rock listeners tune in while in their vehicle.
70% of Classic Rock listeners tune in at home.
28% of Classic Rock listeners tune in from work.
11% of Classic Rock listeners tune in from other locations.
In the past week, 93% of
Rock 107’s tuning audience tuned in to radio, 90% used
the internet and 89% watched television.
Radio’s yesterday media exposure (89%) was the highest of all mediums. 84% of
Rock 107’s tuning audience are Medium to Heavy users of
radio.74% have streamed a radio station in the past month and 63% have accessed a radio station website in the past
Wake Up With Justin Anderson And Dani Guppy Mornings
On Rock 107
Justin Anderson and Dani Guppy have been entertaining listeners for years with their
special brand of humour and the Best Classic Rock of all time.
Justin Anderson and Dani Guppy in the morning are second to none when it comes to putting a smile on your face and
starting the day right with their take on the current events in the news, great games and prizes to start your day
When asked their
thoughts on morning radio, and working at Rock 107, they said, "The great news is that our new
contract says we don't have to wear pants anymore to work. Our secret dream has finally come
Join Justin Anderson and Dani
Guppy Weekdays 5:30am - 9:00am On Rock 107.
Rock 107 Coverage Map
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