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Station Profile

Format & Call Letters

 

HOT AC - CIGL-FM

 

Format Description


logoMix 97 is targeted to reach affluent adults 25 to 54 with high earning power in their prime spending years.

 

Mix 97 HOT AC format continues to remain one of the most popular formats in Canada playing a balanced variety of music from the 1980s to today's hits.
 

Mix 97''s playlist features artists like Michael Bublé, Nickelback, Madonna, Bon Jovi, U2, Beyoncé, Lady Gaga, Bruno Mars, Rihanna, Adele, Train, Kelly Clarkson, and many more! Mix 97 also features timeless artists like Rod Stewart, Elton John, Sheryl Crow, Celine Dion, Phil Collins and Fleetwood Mac.

logoThere are 29,660,187 persons 12+ living in Canada. Of those people, 18% or 5,391,683 listen to the Hot Adult Contemporary format.


55% of HOT AC listeners in Canada are married/living in a common law arrangement and 37% are single/never married.


In Canada, 72% of Hot Adult Contemporary listeners live in a household with 3 or more people. Canadian HOT AC listeners enjoy going out to music concerts & bars and restaurants more so than the average Canadian.
Source: BBM

Get more customers and increase profits with Mix 97.

Mix 97 Demographic Profile

Mix 97 Targets Affluent Consumers in the prime 25-54 demographic.


Age:
 Mix 97
 super serves Quinte and surrounding areas targeting Adults 25-54.

Gender: 
Females 12+ living in Canada favour the Hot Adult Contemporary format. 61% of Hot AC listeners in Canada are female while 39% are male. Over 70% of this consumer group falls significantly into the 12 to 44 age group.

Education: Over half (55%) of Canadians who listen to Hot AC music have a post secondary 
education.

logoIncome: Over 50% of Canadians who listen to Hot AC have an annual household income in excess of $60,000 – indexing at 111, while 30% have a household income in excess of $100,000 - The average Hot AC household income is $87,000 while 
the average Canadian household income is $82,000, a difference of $5,000!

Occupation: Mix 97 
targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical. 53% of these consumers work 30 hours or more per week and 20% work part time. 5% of Hot AC consumers are stay at home parents.

Mix 97's Hot AC
 format is one of the most powerful performing formats for advertisers today!


Lifestyle Profile

Mix 97 listeners are in their prime earning and spending years.

Home:
 
Mix 97 targets home owners. 36% of Hot AC listeners have a mortgage. A huge category with these consumers is home improvement and home decorating.

logoHome Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Spending: Mix 97 targets listeners with large purchasing power with retail sales in Quinte.

logoInvestments: Mix 97 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Mix 97 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, gardening, hiking, and going to the cottage on weekends. Canadian Hot AC listeners enjoy going out to music concerts & bars and restaurants more so than the average Canadian.
Source: Statistics Canada.
Financial Post Markets Reports 2007,2008.2009

Mix 97 targets listeners with large purchasing power in Quinte.


Mix 97 Listeners Are Active Consumers

logoMix 97 targets listeners in their prime earning and spending years.

-
 Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.

- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.


Investments: Mix 97 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

 

Activity: Mix 97 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.


Mix 97 has wide appeal with consumers who have huge disposable income!


Here's Why Mix 97 Targets Women

 
logo 
80% of all (male, female, and child) apparel purchases are made by women.

 94% of all home furnishing purchases are controlled by women.

 85% of all household spending is controlled by women.

 50% of new computers are bought by women.

 91% of all real estate purchases are influenced by a woman.  

 20% of home purchases are made by single women.

 85% of all new vehicle purchases are directly influenced by a woman.

 92% of packaged goods spending is controlled by women.

 52% of all new vehicle purchases are made by women.

 70% of travel decisions are made by women.

 92% of all vacation travel decisions are influenced by women.

 55% of wine purchases are made by women.

 45% of all electronics purchases are made by women, and 61% are influenced by a woman.

 90% of women participate in decisions about household investment and retirement accounts.
 85% of all new vehicle purchases are directly influenced by a woman.

 45% of all electronics purchases are made by women, and 61% are influenced by a woman.

 70% of travel decisions are made by women.

 92% of all vacation travel decisions are influenced by women.

 55% of wine purchases are made by women.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Get your message out to thousand of potential new customers each week with Mix 97.

 
Wake Up With Sean And Orlena On Mix 97

 

logoMix 97 starts your day with a large double of Hit Music and fun! Listeners have grown up trusting and depending on the Mix Morning Crew every day to help them become informed and prepared for their day!

Every morning they’ll  give you a chance to win great prizes and challenge you with trivia, hot topics, juicy celebrity news,  relationship hints, and  will keep you laughing all morning.

Plus, Mix 97 keeps you plugged into what’s happening with local news every half hour, Radar Weather and keeps an eye on your commute with traffic reports.

Join Sean and Orlena weekday mornings on Mix 97.

 

 Mix 97 Broadcast Map

 

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