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Media Comparison Chart
 

 Graph 


 Attributes

 Radio

 Television

 Newspaper

Yellow Pages

 Outdoor

 Cost Per Impression

Very Low

 High

 Very High

 High

Good

 Ability To Target Audience Demographic

Excellent

 Good

Poor

Poor

Poor

 Cost Of Production

Included

 High

 Included

 Included

Included

 Ability To Change Ads At Anytime

Excellent

Expensive

 Good

 Poor

Poor

 Ability To Build Frequency Quickly

Excellent

 Good

Poor

 Poor

 Poor 

 Promotional Opportunities

Excellent

Poor

Poor

Poor

Poor 

 Ability To Reach People Prior To Shopping

 Excellent

 Poor

Poor

 Poor

 Good

 Does Not Require The listener To Seek The Advertising

 Very Good

  Very Good

 Good

 Poor

 Very Good

 Delivery To Multiple Household Members Simultaneously

 Very Good

 Very Good

 Poor

 Poor

 Good

 Highest Levels Of Reach To Most Consumers

 Excellent

 Excellent

 Good

 Poor

 Good

 Targeting People Under 40 Years Of Age

 Excellent

 Very Good

 Poor

Poor

 Good

 Can Target People In The Car

 Excellent

 Poor

 Poor

 Poor

 Excellent

 Most Cost-Efficient Of The Major Media Forms

 Excellent

 Good

 Poor

 Poor

 Good

 Wide Array Of Formats To Complement Your Advertising

 Excellent

 Very Good

 Poor

 Poor

 Poor

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