Frequency Equals Success
Only RADIO allows you to achieve the message frequency
necessary to stand out from the competition!
In 1885, researcher Thomas Ebbinghaus did a
study on people's ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus
found that a person forgets 75% of what he/she has learned in the previous week. After three weeks, he/she forgets
90%. After four weeks, he/she forgets 95%.
In terms of advertising, it is crucial for the
advertiser to make the message important enough for the individual to want to retain it and act on
Source: The Arbitron Company,
Beyond The Ratings
The average person is bombarded by
approximately 3,000 marketing impressions each day. To break through this clutter successfully, you need a medium
that not only targets your best prospects, but also delivers the message enough times to make a lasting
Radio advertising uniquely is intrusive.
Consumers listen only to their very favorite stations - and they listen for long periods of time, giving you the
best possible opportunity to achieve the message repetition necessary to a successful advertising
And, on radio, you stand alone...in the
spotlight! Unlike other media, your message won't be jammed up next to the competition.
Afford Frequency And
If You'd Like To Find Out More How Radio
Can Help You Grow Your Business Click Here