eBusinessReport Logo



Station Profile

Format & Call Letters 

News/Talk/Sports/Music - 800 CJBQ AM

Format Description

800 CJBQ targets affluent adults 35-64 with high disposable income. CJBQ also dominates the market in the important 65+ demographic in the Quinte area.logo

800 CJBQ serves Belleville, Trenton, and Prince Edward County.

CJBQ's format appeals to older audiences as a source of up-todate information.800 CJBQ has been keeping people informed with local and regional news and information for nearly seven decades. CJBQ's news room covers local government meetings, press conferences, court proceedings, school board meetings and many charity events.

800 CJBQ brings you the play by play action of the Belleville Bulls throughout the OHL season.

800 CJBQ also promotes hundreds of local events and attends countless events throughout the year.

800 CJBQ has proudly served the Quinte Community since 1946 and will continue to do so! 

logo800 CJBQ Is #1 With News

- Only 800 CJBQ delivers news as it happens...24 hours a day, 7 days a week.
- 800 CJBQ is the only News, Talk radio station in Quinte.
- 800 CJBQ provides Quinte's most complete local, national and international news coverage.

logo800 CJBQ Is #1 With Radar Weather

- The most up-to-the-minute local weather forecasts.

- When bad weather hits, we're the ones to turn to for the latest forecasts.
- Turn to us three ,four times a day to get the latest updates.

logo800 CJBQ Is #1 With Traffic And Road Reports

- 800 CJBQ gives you traffic conditions weekday to help you get to your destination.
- When bad weather hits, we're the ones to turn to for the latest traffic and road reports.
- 800 CJBQ is the one to turn to for school closures and school bus cancellations reports.

logo800 CJBQ Is #1 In Talk With Lorne Brooker

- Lorne Brooker hosts the country's longest continuous running talk show weekday mornings at 9am,
- Featuring topics that are important to Bellville community and great talk with surprise guests.
- Join Lorne Brookerl Weekdays Mornings 9am to 11:00am on 800 CJBQ.

Demographic Profile

logo800 CJBQ listeners are in their prime spending years.

Age: 800 CJBQ 
targets the affluent consumers 35 to 64 demographic.

 Females favour the New/Talk/Sports format.

- Approximately 47% are men and 53% are female.
- Over half (51%) of CJBQ’s audience fall into the more mature 55+ age group.

logoHousehold Income: 800 CJBQ listeners have high disposable income.

- 32% of 800 CJBQ listeners earn less than $40,000.
- 24% of 800 CJBQ listeners have an income $40,000 to $59,999.
- 10% of 800 CJBQ listeners have an income of $60,000 - $74,999.
- 11% of 800 CJBQ listeners have an income of $75,000 - $99,999.
- 7% of 800 CJBQ listeners have an income of $100,000+.

Occupation Profile:
 800 CJBQ targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Education: 39% of 800 CJBQ’s tuning audience are college or university educated.

Marital Status: 71% of 800 CJBQ’s audience are married or living in a common law arrangement and 18% are widowed, separated or divorced.

Employment: Almost half of 800 CJBQ’s audience are currently enjoying retirement but of those still working, 14% are employed in Skilled Sales positions, 7% are labourers and 8% are working in the Administrative/Clerical field. One third work full-time (20+ hours per week).

Get your message in front of thousands of potential customers each week with 800 CJBQ.

Lifestyle Profile

800 CJBQ targets
 home owners.
 A huge category with these consumers is home improvement and home decorating.

logoHome Spending:Started or completed in the past 2 years.

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring

- Installed windows or doors
- Other home project(s)

800 CJBQ targets listeners with purchasing power.


800 CJBQ Listeners Are Active Consumers

logo800 CJBQ targets listeners in their prime earning and spending years.

 Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.

- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

logoInvestments: 800 CJBQ targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.


Activity: 800 CJBQ attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Radio Usage: In the past week, 94% of CJBQ’s audience tuned into radio. Radio’s past week media exposure surpassed all other major media in the Belleville-Trenton marketplace. Yesterday, 85% of CJBQ’s audience tuned into radio. 

800 CJBQ has wide appeal with consumers who have huge disposable income!

800 CJBQ Delivers Affluent Consumers In Their Prime Spending Years.

Reach thousands of active consumers each week and increase business with 800 CJBQ.

logo- #1 Adults 18+ Central Market AQH
- #1 Adults 25+ Central Market Cume
- #1 Adults 25+ Central Market AQH
- #1 Adults 35+ Central Market Cume
- #1 Adults 35+ Central Market AQH
- #1 Adults 45+ Central Market Cume
- #1 Adults 45+ Central Market AQH
- #1 Adults 35+ Central Market Cume
- #1 Adults 35+ Central Market AQH
BBM Canada Fall 2013

Ask us about sponsorship opportunities to maximize advertising impact for your business.

We Live Here


800 CJBQ is committed to super serving the Quinte community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.


At 800 CJBQ we love taking part in community events and getting behind local causes that affect our listeners.


800 CJBQ is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

800 CJBQ Is Built For Advertisers

logo800 CJBQ i s  unique from other radio formats. Due to the nature of this format, people listen to 800 CJBQ differently.

800 CJBQ is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

800 CJBQ listeners
are actively listening to get the information they want. Your commercial message cuts through and gets heard on 800 CJBQ.

800 CJBQ is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making 800 CJBQ a great investment to help you get more customers.

800 CJBQ delivers high impact, foreground programming that attracts affluent consumers.

Wake Up With Matt Mitchel Mornings On 800 CJBQ
CJBQ's morning show host Matt Mitchell has been informing and entertaining morning listeners for over 20 years!

"I joined the Quinte Broadcasting team back in 1989. I'm proud to be working in my third decade as the morning host of one of Canada's legendary AM stations: 800 CJBQ!

Like a lot of people, my wife and I were drawn by the natural attractions Quinte has to offer. World famous fishing, boating, gorgeous rolling countryside, year-round fun everywhere you go. Live theatre. Concerts. It's all here. 

But Quinte's real attraction is it's people. A community that pulls together, joins in, helps out, and goes the extra mile, whether it's helping raise funds for a child in need, a family that lost their home, or reaching out to our global neighbours with a helping hand, Quinte is neighbours helping neighbours."

Join Matt Mitchel Weekdays Mornings 5:30am - 9:00am on 800 CJBQ.

800 CJBQ  Coverage Map


If You'd Like To Find Out More How Radio
Can Help You Grow Your Business Click Here

Get The eBusinessReport Newsletter FREE!  

Receive news articles, videos and business tips each month in your email box designed to help you grow your business. Click here.

 Special Rates & Offers    

Find out about our cost saving packages and current advertising specials. Click here.

Get A FREE Demo!   

Considering radio? Would you like to hear a FREE demo radio commercial designed to help grow your business?  Our marketing specialists will write, produce, and voice a custom commercial for your business and email it to you, for FREE, no strings attached. For more info click here.  

Grow Your Business    

If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business. For more info: Click here

Station Log In    

To log in to the Radio Resource Center please click here.